At the recent press conference it was revealed that coaches of both teams, Pete Carroll (Seattle Seahawks) and Bill Belichick (New England Patriots), are both of Croatian descent. After hearing the news Croatian National Tourist Organization executed a unique PR campaign and announced to offer the winning coach a »trip back home«.
On the day of the sports spactacle Croatian National Tourist Organization expanded its idea among all Super Bowl fans with a real time marketing campaign. Together with the team from Httpool and Twitter, they launched a Super Bowl selfie competition with #SuperBowlCroatia hashtag for the chance to win an all inclusive vacation including plane tickets for 2 persons in Rovinj, Croatia.
»We are excited about the results and the collaboration among the partners. In only a few hours the viral campaign received more than 1,5 million impressions, 13.000 interactions, 1.300 new followers and almost 300 selfies. This proved the power of social media and Twitter once again,« says Aleksander Mitrović, Managing Director of Httpool Slovenia and Croatia.
“Croatian national tourist board did a great job because Croatia as a tourist destination was a common theme in the US media these days. Everything happened very quickly and we were utterly proactive. We have achieved tremendous promotion of our country on the US market and I’m sure that Croatia will be even more recognized as a tourist destination among US tourists now”, says Ratomir Ivičić, Director of Head office of CNTB.
»The success of this campaign really highlights how Croatian brands can take advantage of the real time nature of Twitter,« says Niall Horgan from Twitter.