For Publishers

Ad Formats

Httpool optimizes across the broadest range of ad formats.

DESKTOP AD FORMATS

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TEXT, SHOP ADS AND BIG SHOP ADS
Multiple text ad formats, mainly sold on CPC basis, placed in standard ad placements.
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DISPLAY
All IAB banner formats: 300x250px, 728x90px and 160x600px, floaters, expanding and other rich media formats.
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VIDEO
InBanner, InArticle and InStream video formats, that provide higher eCPM.
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HTTPOOL ENGAGEMENT
A premium ad format expanding from a standard banner to an 960x400px ad. Since served outside a standard placements the engagement ad provides a complementary revenue source.

MOBILE AD FORMATS

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TEXT ADS
Text ad with image 38×38 px and 50 characters of text in standard 320×50 px banner placement.
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BANNERS
Standard banner formats; 320x50px, 300x50px, 300x250px, 216x36px and others.
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MOBILE MICROSITE
A premium ad format expanding from a standard banner (320x50px) into a full screen mobile microsite (320x400px).

Learn more

Learn more about Httpool’s technology.