For Publishers

Ad Products

Publishers gain access and retain control over the broadest range of ad products.

Httpool’s secondary premium ad network provides an optimal approach for monetization of secondary positions across premium and mid-size websites without fear of cannibalization, based on high eCPM, targeted, premium ad formats.

Httpool empowers publishers to maximize their advertising revenues through an optimal mix of:

  • pricing models: CPM, CPC, CPA, CPP and CPE (Cost per Engagement),
  • revenue sources: through Httpool’s international offices and partner ad networks and exchanges,
  • ad formats: from standard to Httpool’s proprietary ad formats and
  • targeting: contextual, category, behavioral, geo-location and re-targeting.

Publishers retain full control over pricing models, ad formats, ad placements, look and feel, targeting options and revenue sources.

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